You’ve likely seen it on your own feed: Instagram ads promising $10,000 per month, or those who keep talking about themselves on LinkedIn. The iconic influencer. They’re all examples of self-promotion via marketing. While they can be a bit annoying they can be effective when done properly.

Self-promotion is crucial because it can help raise awareness of your capabilities and skills, which can attract opportunities that can assist you in advancing your career or even switch your career. You can also share your achievements with other people who may be able to help you in the future. Without it, you risk being a victim of the work of others, and leaving opportunities open.

It can be difficult to master self-promotion, as it is difficult to discern when it’s too much, or if you are being viewed as a bragging braggart. Numerous studies have demonstrated that bragging makes other feel envious and annoyed, and it can cause negative reviews for your performance.

Constructive self-promotion, on the other it is about demonstrating your unique value proposition to the people who are around you. It focuses on showing people what you do well, what you are good at doing, and how your skills can help them solve their problems. Many people find this to be a daunting task, especially those who have impostor’s syndrome or are hesitant to talk about their achievements. But, mastering the art of self-promotion can lead to more opportunities and a long-term career in the workplace.